You may have noticed the green 'widget' to the right for Trek's 'Go By Bike Challenge.' Go ahead, click on it! You'll be taken to a web page where you can pledge to ride to the gym, grocery store, work, wherever- and you'll have a chance to win a Trek 7.2 FX! (One given away every day!)
There are also other useful resources to click around, so you won't be left wondering where to start. There's a collection of helpful videos that cover topics such as 'finding the right bike', 'gadgets and gear' and 'basic commuting tips.' There's a neat blog as well! The most recent post invites readers to submit photos of their bicycle commute. Also, don't miss the awesome gear. I quite like their t-shirt designs and rumor on the blog says there might be jerseys soon, too!
Overall, I'm quite pleased with Trek's 1 World 2 Wheels campaign. Even though it's an online-based campaign, I feel like it strives to be as interactive as possible. You can join a community email list for support, you can watch real people give real advice in videos, the blog is updated regularly, you can wear gear to start conversations and when you email Rebecca Anderson, the Director, she replies!
Nice job, Trek.
